The Growing Market For Good

By Lesa Ukman

There’s been a zeitgeist shift within our culture. From Milton Friedman’s shareholder capitalism—the goal of a business is to maximize profits for stockholders as a reward for investing in the company—to stakeholder capitalism, which accounts for the needs of the larger ecosystem in which businesses operate.

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Being ProSocial

By Lesa Ukman
Relationships between businesses and nonprofits, sports organizations and local communities, entertainers and charitable foundations, are increasingly understood to be a strategic asset. 

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